Category Archives: Marketing

Internet Marketing And Its Impact On The Overall Sales Of A Company

Internet Marketing And Its Impact On The Overall Sales Of A Company

Internet Marketing And Its Impact On The Overall Sales Of A Company

Internet marketing is such type of marketing in which digital customers are included directly or indirectly via E-mail, web sites and social media. It fastens together the imaginative and nominal aspects of the Internet, including design, expansion, publicity and sales. In last few decades, internet marketing boost up with swift and going at optimum level to attract their customer all over the world. It is a place where different types of products and services are accessible. Every company either it is related to services or products, desires to promote his sales or brands names on screen.

Market is not an easy task that everyone attracts customers without vacillation. It requires gigantic innovative mind and nickel idea to accomplish target. Today many social media are offered on screen advertisement facilities on which any one can uphold his products or services. On the behalf of web-marketing many reputable companies obtain top ranking in the world.

The current detonation of international business activity on the World Wide Web will have an intense impact on the cram and practice of transnational marketing as we move towards the new millennium. So It gives immense and lucrative result because there is small distance left over between the customers and company. Every person can avail the services of any organization all over the world. It bestows valuable opportunity from which person can buy the products like Visa, Pay Pal, Master card and Amex cards.

Internet marketing has different business models such as, E-commerce, Lead based websites, Affiliate Marketing, and Local marketing. It is attached with different customers at different place. Mostly company attracts customers through social media and dig up the chance to click products or services and those companies which achieve this situation then it itself not only on the internet but also uphold their position at the top level on the social and digital media. Only this type of strategy on Web-marketing produces best result ever in competition among companies.

After the invention of computerized system, now everyone wants to visit or explore all the things through internet. It is inexpensive as compared to others and provides instant facility whenever anyone wants to avail the prospect. The other impact of the E-marketing is that we can check, trace and measure all the statistics of the work because without computation no work can be easily extracted. Companies can contact wide spectators for a small part of customary advertising budgets. The nature of the standard allows consumers to research and to procure products and services expediently. Instead all of these, Internet marketing is a crucial part for the endorsement of the product and services to put on maximum sales and profit.

Mobile Marketing and Advertising for Small Business

Mobile Marketing and Advertising for Small Business

The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.

Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.

What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.

You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.

After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.

The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.

What Is The Difference Between Digital Marketing And Traditional Marketing

What Is The Difference Between Digital Marketing And Traditional Marketing

The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user-friendly and very accessible. Also known as online marketing, this is a way of endorsing products and services using the digital interactive distribution channels. This medium involves usage of modern communication media like internet, mobile and digital outdoor mediums.

The importance of digital media marketing can be ascertained by a prediction which says Strategic internet marketing is likely to replace the traditional tools of marketing in the next five years. A large section of marketing experts believe that this digital interactive marketing medium will make traditional marketing tools appear irrelevant to the new generation media consumer.
Difference between digital and traditional marketing

Gone are the days when internet marketing was considered a stand-alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of taking over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.

With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few years back, is losing its charm. Today, it is 25% less effective as compared to a situation few years back. Strategic internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate prospective buyers begin their search on the internet. This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social media, PPC and various other online tools of marketing are easy to access at consumers end. The marketers can get the exact figures of hits on advertisements. They can easily figure as to how many of the hits are converted into leads. Whereas, incase of traditional marketing, ascertaining exact figures is a hard nut to crack.

Forum Marketing Strategy Benefits To Online Business Community Veterans

Forum Marketing Strategy Benefits To Online Business Community Veterans

The full advantages of forum marketing strategy are mostly enjoyed by forum veterans. This are people how have over a long period of time gained credibility and positive online image. They are individuals how have proved their savvy by sharing their experience and expertise in a tactful and consistent manner. It is for this reason that forum marketing is considered a crucial long term online marketing arsenal.

What happens mostly is that these forum veterans, with the express permission of business community moderators are allowed to initiate intensive advertising campaigns. Proper forum marketing strategy advocates that, you seize this opportunity to add value to the forum business community. A good approach would be to offer community members special price cuts on products, free sampling of products and services or start fun promotion contests.

When it comes to forum marketing strategy, it is imperative to avoid spamming. Outsourcing for online marketing firms can lead to them using inexperienced staff to send spam to online forums. Therefore, if you have to outsource for this service do your research well and only work with credible organizations with a proven track record.

Some may argue that spamming business communities helps generate traffic. This may be true to some extent but in the long run it will only contribute to you seriously denting your online image thus people shunning your marketing campaigns. It is undeniable that forum marketing strategy is more about building a good online reputation which in turn results to generating free business sales leads.

The best approach to online marketing is building a good online image thus gain credibility. This will sure take time before to begining cashing in but it is worth you effort in the long run. Getting online business sales leads is not a one day affair but a continues process until you become an expert.

To study more insightful forum internet marketing strategies click the links below.

How to Succeed in Back-End Selling With Affiliate Marketing

How to Succeed in Back-End Selling With Affiliate Marketing

As the name implies, back-end selling could mean selling more products after your initial sale. Back-end selling with affiliate marketing means attempting to sell another of your products to the same customer. This product is also called back-end product. Now how does one carry out a back-end selling process?

For Merchants

1. Once the sale of your first product has taken place, introduce this same customer your newsletter that updates on all future products. Newsletters are extremely effective means to promote your back-end products. Likewise, it has been currently used as a good avenue to connect with online affiliates and eventually enjoy tremendous increased in business productivity. In fact, with the aid of affiliate marketing tools promoting your own back end products becomes less tedious and less complicated at the same time.

2. Send an email thank you letter usually from an automated response, to your customers and include your back-end product. In such case, constant communication is essentially needed to maintain good relationships with other affiliate marketers.

3. Create a page on your website that is exclusive for customers only. Here you can add your back-end products and include new products when they are available. A creative or good quality website or landing page perhaps, could pave way for greater business opportunity. With informative websites, various marketers would find it more valuable and would encourage them to keep on visiting your sites.

4. After a customer has made a purchase, redirect him to a thank-you page that has your back-end products. Such case, might be very useful for promotional or advertising purposes, in fact this could be considered one of the effective marketing strategies.

For Affiliates

1. Upon your affiliates’ signing up for a free newsletter on your website, send him a thank-you email and put up a nice ad on your back-end product.

2. If your visitor has signed up for any of your email courses, you could include your back-end products at a specific place on your next email course.

3. On your purchase download page, place an ad for your back-end product or provide a link to a sales page if there is one.

The key to finding good success in back-end selling with affiliate marketing is to present to your visitors and customers, this added information and products to compliment the one that he just bought. It is to your advantage to have complimentary products to increase the buy-in rate from your customers.

On top of that, just like affiliate marketing, one can likewise earn a lot with the aid of article marketing strategies.

Upcoming Challenges For Mobile Development & Mobile Marketing

Upcoming Challenges For Mobile Development & Mobile Marketing

The digital world is evolving and the trends are changing in real world, making the world faster than ever before and technology more stable. Mobile is all about today’s world which took birth with the invention of first pager in 1956. The world started getting mobile and the launch of first commercial mobile phone by NTT in Japan was the next step to stabilize this mobility.

The innovation in this mobility with SMS happened to be originated in Europe in 1985. SMS was a boom in the later part of 1900s and early 2000s, and still it’s the top cellular activity. Now, there’re above 4 billion mobile phone subscribers, with 74% of them using SMS of which 94% of SMSs are read. Just in UK 1.4 billion text messages now being sent every week.

This is just about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile-internet integration are constanly opening the new horizons of excellence for mobile marketing. Web marketing is one of the most cost effective marketing methods with maximum outreach. Since there’re more mobile phone subscribers than that of internet users, so mobile opens broad ways for marketing from small and medium to large businesses.

Mobile-web integrated marketed is still in the process of development, reason being the lack of awareness among most of mobile phone subscribers, i.e. there’re about 10 million users worldwide using GPRS services that makes only about 0.25% of the total subscribers. But, this low percentage doesn’t mean that mobile marketing is not growing. There’re various alternative methods within mobile marketing including SMS Marketing, Ingame Mobile Marketing, Location Based Services etc.

Ingame Mobile Marketing is the fastly growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple interactive real-time 3D games to massive multi-player and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 on one hand and hence the mobile development on other.

Mobile development being the next big thing is now the focus of small, medium and large business, and hence it’s becoming a competitive industry. The cometition is becoming tougher as the industry leaders Nokia and Google have moved to opensource, and this situation is critical for ISVs. ZDNet also reports that, it’ll not be the great UI as only challenge instead, things that matter more are ideas and methodologies. Though ISV’s are more under pressure, but companies will have equal pressure and will have to face almost same challenges. It’ll be the race of collective innovation [what I can term it as] or Product Innovation [combination of innovation in methodologies, design, productivity etc] so, innovation in over all performance will win!

Instant Improved Marketing Outcome With Direct Mail Campaign

Instant Improved Marketing Outcome With Direct Mail Campaign

With the introduction of direct mail, social media marketing and telemarketing companies and many business people attended to believe that using direct mailing lists is an unresponsive and outdated form of marketing. In truth, however direct mail marketing can nevertheless be a noteworthy and powerful method to make revenue and create business or a brand. A direct mail-based plan gives a real potential to customers of communication, like a brochure or newsletter, which they’ll be able to absorb and which keeps their interest in a way that e-mails or calls will not always do.
Many companies can and may possibly effectively run direct mail marketing campaigns in-house, but for some it’s easier to outsource them to outside companies in order to see results.
There are several different things that you need to keep in mind before finalising direct mail as your final marketing strategy. Beforehand considerations of rolling out the direct mail marketing campaign have to identify the needs and demand of both the business and targeted clientele. This will help you understand better what strategies must be deployed for effective outcome and when is the right time of deployment. Today with the advent of all new technologies there is no shortage of marketing plans but the question is how efficient you are in choosing the best for your company and without compromising your budget?
All organization sales methods development strategies must produce precise direct mail marketing campaign meet your needs it’s important to remove as several barriers as possible. This can help you to spot any possible obstacles that targeted clientele may find, making it much convenient for you to eliminate them and enhance the efficiency of your direct mail marketing campaigns.
The effectiveness of any direct mailing list-based campaign, as with all advertising and promotional efforts, depends upon who is being targeted with the mailing list as well as the information your mailing list will give you to them. Accuracy is needed at today, first to ensure that your email list contains the details of authentic prospects that is likely to be happy to get your promotional information and who have a specific interest in your business and its offering. Subsequently it is needed to ensure that their facts are examined and current. You’ll also then need to produce a strategy to engage and keep their interest along with selecting the most likely ways of communicating that to them.
Even for better efficiency you can buy pressure seal mailer that are known to design direct mail letters right from start to finish and on given format.
You can create and promote a dedicated cost free response telephone number, as an example, which will work successfully when calling people in their home. Equally, postage paid return envelopes may be advantageous to readers who will choose to reply by doing so.

Ten Offline Industries That Need Online Marketing

Ten Offline Industries That Need Online Marketing

How important is online marketing for businesses that conduct most of their transactions offline?

Lindsey Miller, Director of Creative Studios at Miles Technologies, shares insight into the importance of online marketing for all industries even those that operate primarily in the traditional marketplace. “With the overwhelming majority of today’s consumers using search engines to research products and services before they buy, simply having a physical storefront is no longer sufficient for attracting customers and making sales,” Miller reports. “Regardless of whether your business is conducted on or offline, you must have a website that is highly visible in internet searches in order to attract potential customers in your service area.”

Miller stresses that failure to engage in online marketing can have devastating results on an organization’ success. “If you are waiting to take your marketing efforts online just because most of your business is conducted offline, then you risk missing out on an alarming amount of potential customers in your service area.”

According to Miller, the following traditionally offline industries can benefit greatly from a well-designed website and a strong virtual presence:

10. Automotive Repair/Car Dealerships
9. Health/Beauty/Fitness
8. Construction/Contracting/Landscaping
7. Hotels/Travel/Food Services
6. Legal Services
5. Retail
4. Healthcare/Medical/Dental
3. Plumbing/Home Repair
2. Real Estate/Rental
1. Education/Daycare

Miller emphasizes that the need for online marketing is not limited to the industries listed above. “Online marketing is quickly becoming critical to survival in today’s economy. Every business, regardless of industry, should be working to gain a competitive edge in the virtual marketplace.”

Importance Of Marketing Consultant To Grow Your Business

Importance Of Marketing Consultant To Grow Your Business

Be it an online business or traditional roofing, export business; the main motto is MONEY. Money and profit doesnt fall from the sky, but from the customers. Thus to achieve your goal in business you must have more customers that too loyal ones. Now that we know customer is the essential ingredient in ones business, what makes us get more customers or to retain the existing ones? Advertise. In other words market the products to the customers.

In your business you may recruit quality software professionals for system related work, security official for security, workers for production etc, but why not a marketing consultant for marketing? Most of the people think marketing can be done by some of the workers itself or by some advertising agent. However this misconception leads to erroneous results. Marketing is as important as the production, design, export, sales etc. Unlike agents who are middlemen between your company and the ad agency, marketing consultant is the one who has education and experience in the marketing field.

Marketing consultants must be recruited in the company because they not only help in marketing products but also suggest tips and tactics to improve the marketing strategy of the company. Their only job is to promote your products and increase the prospective customers. Since they are consistently in the marketing environment, they know the recent trends and the competitors, thereby improving your business by their marketing skills.

They provide new ideas because their basic education for marketing would have made them creative, innovative. Apart from providing ideas and marketing strategy, they dont hesitate to go from places to places or website to website, to social networks to promote the company. Additionally a marketing consultant would have a lot of acquaintances and contacts than you, hence when he promotes through his social networking profile then there is likely to be more response, than promoting normally.

Finally, marketing consultants are a pleasant plus to your business and recruiting them will improve your business and assure its growth by all means. If your business is small scale one (online or traditional) then your ultimate option for marketing should be through marketing consultants since they find you customers at the initial step, which may be an useful step initially, that will give you profit on the long run.

Social Network Marketing is a Bust

Social Network Marketing is a Bust

Many companies believe that creating a myspace, facebook, and twitter page is all they have to do when marketing their website, business, or product. What many companies fail to realize is these social networks provide no actual search engine optimization. 9 times out of 10 even when a user “likes” something on a social network, they don’t in fact visit the website, or much less read what the page is about. Then within seconds the subject is forgotten about, so while you just spent money to have them visit your page, it provided you with no return. As we look into the past it becomes more obvious businesses on every scale are wasting away their marketing budget on useless promotions.

Look at all the money thrown into myspace over the last 5 years, while it might provide a temporary band aid for your internet marketing campaign, in the long term, you’re getting absolutely no return. Now the same thing is happening on facebook. Companies dump their marketing budget into these social networks, building friends, when in a couple years it will mean absolutely nothing. No one uses myspace anymore, and facebook is on its way out too. Once again, providing your business with little return from this kind of marketing. Why fall under this trend, be a leader in your industry and find new ways of marketing your business, ways that actually provide RESULTS!

Instead of sending users to your social network page, send them to your site! Why on earth would you pay for advertising to someone else’s website? You’re literally just throwing your marketing budget into the garbage. From online marketing to television marketing, companies continue to do this. Using social networks to market should be very brief, and low budget. Providing you with opportunities to spend your budget on building a natural internet marketing campaign, something that will continue to reward your business year after year. With the economy the way it is, your business can’t afford useless marketing, especially expensive useless marketing.

You might be wondering, well if not social network marketing, then what? There are many ways you can market your business online without flooding social networks, such as article marketing, or content marketing. These types of marketing offer a natural alternative to marketing for a much smaller price and a much greater return.