Be it an online business or traditional roofing, export business; the main motto is MONEY. Money and profit doesnt fall from the sky, but from the customers. Thus to achieve your goal in business you must have more customers that too loyal ones. Now that we know customer is the essential ingredient in ones business, what makes us get more customers or to retain the existing ones? Advertise. In other words market the products to the customers.
In your business you may recruit quality software professionals for system related work, security official for security, workers for production etc, but why not a marketing consultant for marketing? Most of the people think marketing can be done by some of the workers itself or by some advertising agent. However this misconception leads to erroneous results. Marketing is as important as the production, design, export, sales etc. Unlike agents who are middlemen between your company and the ad agency, marketing consultant is the one who has education and experience in the marketing field.
Marketing consultants must be recruited in the company because they not only help in marketing products but also suggest tips and tactics to improve the marketing strategy of the company. Their only job is to promote your products and increase the prospective customers. Since they are consistently in the marketing environment, they know the recent trends and the competitors, thereby improving your business by their marketing skills.
They provide new ideas because their basic education for marketing would have made them creative, innovative. Apart from providing ideas and marketing strategy, they dont hesitate to go from places to places or website to website, to social networks to promote the company. Additionally a marketing consultant would have a lot of acquaintances and contacts than you, hence when he promotes through his social networking profile then there is likely to be more response, than promoting normally.
Finally, marketing consultants are a pleasant plus to your business and recruiting them will improve your business and assure its growth by all means. If your business is small scale one (online or traditional) then your ultimate option for marketing should be through marketing consultants since they find you customers at the initial step, which may be an useful step initially, that will give you profit on the long run.